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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Quality score (current) column

The most recent value of the AdWords or Bing Ads quality score for a keyword. The 1-10 score is an estimate of the quality of your ads and landing pages triggered by a keyword.

A high score, such as 10, means that AdWords or Bing Ads think your ad and landing page are relevant and useful to someone looking at your ad.  A low score may result in your ads appearing in a low position, or not appearing at all, regardless of your bid. See AdWords tips for improving your ad quality.

If you see "--" reported for an AdWords keyword, there aren’t enough impressions or clicks to accurately determine a keyword’s quality score.

You can use this column in a formula column by specifying the Quality_score_current variable.

Learn more about reporting on quality score in DS.

Steps to access this column:
  1. Navigate to an advertiser, an AdWords or Bing Ads engine account, or lower scope.

  2. Click the Keywords tab.

  3. Above the performance summary graph, click the Columns button.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

  6. Click Apply.

If you scope to an advertiser and view this column:

  • The column displays --- for keywords in engine accounts other than AdWords and Yahoo! Gemini.

  • You cannot edit the value in the column. Scope to a specific engine account or lower to edit the value.

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