Getting started with Floodlight

Relationship to DCM Floodlight activities

When you create a Floodlight activity in DoubleClick Search, the Floodlight activity is added to DoubleClick Campaign Manager (DCM). DoubleClick Search will automatically set the following advanced properties. Please go to DCM if you need to update them.

Floodlight activity field name Value
Counting Method (for Actions) Standard
Counting Method (for Transactions) Transactions
Generate XHTML-compliant Tags Off
Cache busting method JavaScript
Specify Tag String: Cat = Use auto generated value
Minimum Impressions 1
Include Custom Variables ord and revenue (for sales type)