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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Upload tips and tricks

Filling out and uploading DoubleClick Search (DS) bulksheets can seem a bit tricky at first. To make sure you avoid errors for a fast and efficient upload, we recommend the following:

  • The names of campaigns and ad groups are case sensitive.
    For example, Cars is not the same name as cars.

  • Keywords
    • Default to lowercase. The keyword Shoes will be read the same as the keyword shoes.
    • Plurals and variations are considered duplicates by Bing Ads editorial rules. Plurals are acceptable for Google AdWords.
  • Keep limits in mind.
    Each engine has its own campaign and keyword limits that are not determined by DoubleClick Search. Check with your engine representative to confirm campaign and keyword limits.

  • Download error sheets to review and troubleshoot failed tasks.
    Errors will be highlighted in pink and denoted with a red exclamation point.

  • Remove unnecessary columns.
    Make upload files more manageable by removing unnecessary and non-required columns.
    You must keep Row A, B, and the ID of any object you're changing.

  • If you include and set the Status column, the setting (Active, Paused, or Removed) may be ignored on upload if it conflicts the Action column setting. For example,

    Status column Action column Status when uploaded
    Paused Resume Active
    Active Pause Paused


  • If you’re making changes in multiple engine accounts, organize the upload file so all of the changes for each engine account are consecutive.

  • If you’re having trouble uploading while using Internet Explorer, try uploading with another browser.

  • To specify a fractional number, use a period as the decimal mark. If you use a comma to separate the whole number from the fraction, DS may return an error.
    For example, use this format: 1,234.56 or 0.20
    The following numbers will result in an error:

If you have any questions on these tips, or run into errors after using them, contact DS support.

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