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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Avg pos column

Displays the average position (or rank) of ads during the report's time range. For example, a value of 1 equals position 1, and a value of 1.7 equals an average position between 1 and 2.

When this column appears in a keywords reporting table, the column displays the average position of impressions that are attributed to each keyword.

You can use this column in a formula column by specifying the Avg_pos variable.

 

Baidu: Average position for keywords may not match DS

Baidu and DoubleClick Search use different logic to calculate average position. In some cases, the average position reported in Baidu may not match the average position reported in DS.

 

Add this column to a report
  1. Navigate to an advertiser, engine account, bid strategy, or label.

  2. Select a time range.

  3. For bid strategies and labels, the column appears by default.

    Otherwise, click the Engine accounts, Campaigns, Ad groups, Keywords, Ads, or InventoryAd templates tab.
    The column appears by default.

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