Create and apply labels

Create a label

DoubleClick Search labels give you the power to manage and report on campaigns, ad groups, ads, and keywords outside the traditional campaign structure. You're not restricted by the object's location: any campaign, ad group, ad, or keyword within an advertiser can be applied to a label. Also, you can add multiple labels to one object for even more reporting flexibility.

Here's an example of the usefulness of labels for reporting on a collection of keywords from various campaigns and groups. A travel company has several national and regional campaigns for their accounts. For air travel, the company has campaigns Air West Coast and Air Midwest, and groups within those campaigns named Air California and Air Illinois. However, the keywords within those campaigns and groups are all related to air travel. Therefore, the company creates a label named Air Travel and applies the label to all of these keywords. This label will allow the company to report on all air-related keywords at one location. Learn more about label reports.

Labels are solely intended as an additional way to organize your objects within DoubleClick Search. Label information is not sent to the search engines.

Follow these steps to create a label:

You can also create a label via upload or when applying a label to objects.
  1. Navigate to an advertiser.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    DoubleClick Search displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. In the left nav, under the engine account box, click Labels.
    A list of existing labels appears, with an overview of their performance.

  3. In the toolbar above the table, click New.
    The panel with the Name field for the new label appears.

  4. Name your label.

  5. Click Save.
    Once the label is created, you may want to apply it to objects.

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