Create campaigns

Campaign setup

• Create a campaign
• Create a plan for a campaign
• Create a digital media plan with TV
• Create an insertion order
• Create a Connected TV insertion order
• Create a line item
• Edit multiple line items
• Archive campaigns, insertion orders, and line items
• Homepage and workspaces

Bid management

• Set a fixed CPM bid for a line item
• Automated bid strategies
• Use bid multipliers to fine-tune your bidding
• Manage frequency with frequency caps
• Added Reach Measurement for campaigns

Budgets

• About budgets
• Set budgets and control your pacing
• Automatic budget allocation
• Revenue models
• Overdelivery on your insertion order budget

Best practices for new campaigns

• Before you start
• Strategies and tactics