Third-party measurement implementation request

 

The following vendors are certified for measurement on YouTube:

  • comScore
  • DoubleVerify
  • Dynata
  • IAS
  • Kantar
  • MOAT
  • Nielsen
  • Google (including Google Marketing Platform)

Display & Video 360 does not accept third-party ad tracking pixels that are not from one of these vendors or that make unapproved fourth-party calls to other vendors.

 

Please provide as much detail as possible so that our team can process this request without additional correspondence. We aim to implement all requests within 24 hours as long as the original request includes a completed template with properly formatted pixels.

All requests must be submitted using the following templates:

 You can now set third-party viewability measurement on line items directly in Display & Video 360. Reach out to support to enable this feature for your advertiser, and then you can set third-party viewability measurement on individual line items in Additional settings > Third-party vendors.

For third-party pixel implementation: 

  • Tracking pixels are supported for impression, view, and skip events for TrueView in-stream ads. For bumper and non-skippable ads, tracking pixels are supported for impression events. 
  • Up to 3 tracking pixels (which may redirect up to 3 times each) are accepted per event.
  • JavaScript is not allowed.
  • All tracking pixels and any fourth-party calls made within the pixels from daisy-chaining must be SSL-compliant.
  • Click trackers are not included in this implementation process and should be added to your ads before submitting a request. 

For third-party brand lift and reach measurement implementation:

  • Third-party brand lift and reach measurement is only available for TrueView in-stream, bumper, and non-skippable ads if you have a contract with one of the approved partners (Nielsen and Comscore for reach, Dynata and Kantar for brand lift) and have discussed your implementation with your Google Marketing Platform representative. 
  • There are two steps to implementing brand lift and reach measurement:
    • Provide us with the line item IDs where you want brand lift and reach measurement. 
    • Once you've received confirmation that we've enabled these line items for brand lift and reach measurement, give your third-party measurement provider your line item IDs, insertion order IDs, and advertiser name so they can complete the implementation process. 
You must submit individual requests for each advertiser you want to have third-party brand lift and reach measurement. For example, if you need to request this measurement for 3 advertisers, you'd submit this form 3 times with 3 separate templates per advertiser.

 

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Please enter a valid email address.
Please enter a valid email address. 
Line item IDs are required for us to locate your account and know where to implement these trackers. Please include ad IDs and pixel details in an attachment.
This date can help our teams better understand the priority of your request.
This date can help our teams better understand the priority of your request.
Select if your request is for third-party pixels and/or third-part brand lift and reach measurement.
If ad IDs are not provided in the attachment, we may need to reach back out to clarify where pixels should be implemented, resulting in longer turnaround times.
If line item IDs are not provided in the attachment, we may need to reach back out to clarify where brand safety or reach measurement should be implemented, resulting in longer turnaround times.
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