High fat salt sugar food and beverage self-declaration

Google requires advertisers to self-declare ads containing food and/or beverage products that are high in fat, salt and/or sugar (HFSS). This self-declaration is required for all ad formats and extensions. With the information you provide, all the creatives within the account will be subject to HFSS food and beverage policy restrictions. Learn more about Google’s HFSS food and beverage advertising policy.

Important note

Google will process your application and change serving restrictions of accounts. Most applications are reviewed within 3 business days. Some applications, however, may take longer if they require a more complex review. Google will send you an email notification about your self-declaration status once your account is changed. Until you receive this notification, the High Fat Salt Sugar (HFSS) Food and Beverage Policy restrictions will not apply to your account.

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Only applicable to agency customers applying on behalf of a client.
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