Exclude Floodlight activities from personalized ads

You can exclude a single Floodlight activity or all Floodlight activities within a Floodlight group or configuration from showing personalized ads. This allows you to manage how user data is collected and used, and prevent users from being added to audience lists or remarketed to. Learn more about the personalized advertising policy

Users of Display and Video 360 who serve ads through Campaign Manager 360 should edit Floodlight settings from within Campaign Manager 360.

Location based exclusions

Excluding a location from personalized ads means we will not collect personalized advertising data for those users.

Floodlight Group or Configuration

To exclude locations from personalized ads for all Floodlight activities within a Floodlight group or configuration;

(Campaign Manager 360) Navigate to your advertiser > Floodlight > Configuration

(DV360) Navigate to your partner > Floodlight Groups > your Floodlight Group > Basic Details or your advertiser > Resources > Floodlight Group > Basic Details

then:

1. Scroll to Personalized ad exclusions
2. Click Apply personalized ad exclusions to all Floodlight activities.
3. Choose the locations you want to exclude.
   1. All locations
   2. Select locations

Floodlight activity

To exclude locations from personalized ads for a single Floodlight activity;

(Campaign Manager 360) Navigate to your advertiser > Floodlight > Activities > your Floodlight activity

(DV360) Navigate to your Floodlight group > your Floodlight activity > Basic Details

then:

1. Scroll to Personalized ad exclusions
2. Choose whether to "Exclude locations from personalized ads."
   • Don't exclude for this activity
   • Exclude all locations for this activity

Limitations

• Locations are based on user agent and IP address at the time of the conversion. In some cases they may not represent the user's actual location.

User-based exclusions

You can also limit the collection of remarketing data for specific users by updating your Google tag. Learn more about collecting remarketing data for Campaign Manager 360 or Display & Video 360.