To share audience lists from external data management platforms (DMPs) or customer match uploader partners (CMUs) to Display & Video 360 partners or advertisers, the accounts must be linked.
Note that partner-level users (standard and admin) can perform linking. Learn more about user roles
To link the accounts:
- From your partner or advertiser, navigate to Partner/Advertiser SettingsLinked Accounts in the left menu.
- Click Link New AccountExternal Data Partner.
- Select an external data management platform or customer match uploader partner from the dropdown menu.
- Click Link.
- On the Confirm your acceptance dialogue, check the "On behalf of my company, I agree." box to accept the terms. If you don't check this box, you won't be able to link the external management platform or customer match uploader partner to your Display & Video 360 account.
- Click Create Link.