To share audience lists from your external data management platform (DMP) to Display & Video 360 partners or advertisers, your accounts must be linked.
To link an external data management platform:
- From your partner or advertiser, navigate to Settings > Linked accounts in the left menu.
- Click Link new account > External data management platform.
- Select a DMP from the dropdown menu.
- Click Link.
- Check the box next to "On behalf of my company, I agree." to accept the terms. If you don't check this box, you won't be able to link the DMP to Display & Video 360.
- Click Create Link.