Sharing audience lists from external data management platforms, PAIR data clean rooms, or customer match uploader partners

To share audience lists from external data management platforms (DMPs), PAIR data clean rooms,  or customer match uploader partners (CMUs) to Display & Video 360 partners or advertisers, the accounts must be linked.

Note that partner-level users (standard and admin) can perform linking. Learn more about user roles

To link the accounts:

1. From your partner or advertiser, navigate to Partner/Advertiser SettingsLinked accounts in the left menu.
2. Click Link new accountExternal data partner.
3. Select an external data management platform, PAIR data clean room, or customer match uploader partner from the dropdown menu.
4. Click Link.
5. On the Confirm your acceptance dialogue, check the "On behalf of my company, I agree." box to accept the terms. If you don't check this box, you won't be able to link the external management platform, PAIR data clean room, or customer match uploader partner to your Display & Video 360 account.
6. Click Create link.

After the data management platform, PAIR data clean room, or customer match uploader is linked to your Display & Video 360 account, the partner must push audiences to your Display & Video 360 account before they are available for targeting.