Create and manage Floodlight groups

A Floodlight group is a collection of advertisers sharing Floodlight and attribution settings. Floodlight groups are similar to Floodlight configurations in Campaign Manager 360. You can share Floodlight groups across multiple advertisers within a partner if you have partner-level access. To create an advertiser with a Floodlight group managed in Display & Video 360 see Create an advertiser.

Note that if you manage Floodlight for a Display & Video 360 advertiser through a linked Campaign Manager 360 account, you’ll continue to use Campaign Manager 360 to manage Floodlight.

You can manage your Floodlight group basic details, Floodlight activities, and assigned advertisers by selecting a specific group from Floodlight Groups under the partner. From this page you can view:

  • Floodlight group basic details: View basic Floodlight group settings such as tag types, conversion windows, and third-party integrations from this tab. 
  • Floodlight activities: View individual Floodlight activities from this tab. 
    • Click into a Floodlight activity to manage that activity’s basic details or view its code to place on the website or app where you want to track events.
  • Assigned advertisers: View the number of advertisers associated with each Floodlight Group.

To create a new Floodlight group:

  1. From the partner, click Floodlight Groups in the left menu.
  2. Click the New Floodlight Group button.
  3. Name your Floodlight group.
  4. (Optional) You can edit the following settings:

    • Web tag settings: Determine if you want image tags only or dynamic tags. Note that dynamic tags can't be delivered when image tags are implemented. However, dynamic tags will still be delivered for any Iframe Floodlight tags you've already implemented. Learn more

    • Personalized ad exclusions: Exclude locations from personalized ads for this Floodlight configuration. This allows you to manage how user data is collected and used, and prevent users from being added to audience lists or remarketed to. These settings will apply to all Floodlight activities in the configuration.

    • Data use across Google services: You can decide which Google services can receive consented end-user data. What is a Google service?

      For optimal measurement, make sure that all Google services are selected to receive consented end-user data. If your business requires you to select specific Google services that may provide you with ads services, choose Select Google services. Select all Google services that are allowed to receive user-consented data for measurement and personalization.

      Ensure that you provide information to users about which Google services receive their consented end-user data.

    • Conversion window: Set how many days into the past you want to look when determining whether to record a conversion.

    • Integrations: Add any third-party integrations.

    • Activity groups: Add activity groups to organize Floodlight activities in reports.

    • Custom variables: Add custom variables to create reporting data that is tailored to your unique business needs.

    • Active View custom metric: Add custom Active View video viewability metrics to your reports by selecting audible, visible, and time on screen requirements.

    • Data sharing settings: Enable data sharing to allow the use of Advertising Data to improve the Google Marketing Platform service.

    • Enhanced attribution: Enable enhanced attribution to improve attribution signals across the Google Marketing Platform for display and video inventory.

  5. Click Save.

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