User-rewarded content targeting

User-rewarded content is a type of ad where the user receives a reward after viewing that ad. For example, a user might watch a video advertisement, and then be rewarded with in-app currency, or in-game powerups. Click the checkboxes to target User-rewarded content and Not user-rewarded content.

User-rewarded content

These are ads where the user will receive a reward after viewing.

Not user-rewarded content

These are all other ads besides user-rewarded.


  • User-rewarded content applies to video ads only.
  • User rewarded inventory is currently limited. Targeting user-rewarded content only can result is narrow reach, and few impressions and clicks.


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