Link Display & Video 360 accounts to share audience lists

Linking Display & Video 360 accounts enables you to centralize your data in Display & Video 360 across advertisers and access it at the partner or advertiser level. You can manage, analyze, and build audiences with a scope spanning across advertisers with no extra tagging. You have the option to share all audience data to linked accounts, or select specific first-party audiences to share.

Request a link from the partner level

While audiences from the partner level are automatically shared with advertisers within it, an account link is required to share lists from the advertisers within the partner to the partner itself, or across advertisers or other partners. 

To establish a link from the partner level:

  1. From your Display & Video 360 partner, click Settings > Linked accounts in the left menu.
  2. Click Link new account > Display & Video 360. Click Integration center for Display & Video 360.
  3. Click Manage & link.
  4. Click New link.
  5. Select an entity to link:
    • Link to Display & Video 360 advertiser accounts under this partner: Use this to modify your sharing settings with an advertiser under this partner. Click Choose account, select the advertisers you want to link with and click Submit.
    • Link to Display & Video 360 accounts I manage: Use this to share audiences with another partner, or an advertiser under another partner. Click Choose account, select the advertisers you want to link with and click Submit.
    • Request to link an account I don’t manage: Use this to share audiences with a Display & Video 360 account that you do not have admin access to. Click Request access and enter the ID(s) of the advertiser(s) you want to link, then click Apply. A request will be shared with the account owner. Reach out to the account owner to approve the request in the Pending approval tab of the linking center.
  6. Click Next.
  7. Choose whether you’d like to share all data to linked accounts, or enable selective sharing of first-party audiences to linked accounts. If you enable selective sharing, you can select specific audiences in the All audiences tab of the audience module.  
  8. Click Link.
  9. Review and authorize the link by clicking Create link.

Request a link from the advertiser level

  1. From your Display & Video 360 advertiser, click Advertiser Settings > Linked Accounts in the left menu.
  2. Click Link new account > Display & Video 360. Click Integration center for Display & Video 360.
  3. Click Manage & link. 
  4. Click New link.
  5. Select an entity to link:
    1. Link to Display & Video 360 accounts I manage: Use this to share audiences with another partner, or an advertiser under another partner. Click Choose account, select the advertisers you want to link with and click Submit.
    2. Send a request to the account admins to link Display & Video 360 accounts I don’t manage: Use this to share audiences with a Display & Video 360 account that you do not have admin access to. Click Request access and enter the ID(s) of the advertiser(s) you want to link, then click Apply. A request will be shared with the account owner. Reach out to the account owner to approve the request in the Pending approval tab of the linking center.. 
  6. Click Next.
  7. Choose whether you’d like to share all data to linked accounts, or enable selective sharing of first-party audiences to linked accounts. If you enable selective sharing, you can select specific audiences in the All audiences tab of the audience module
  8. Click Link.
  9. Review and authorize the link by clicking Create link.

Accept a link invitation

To accept a link invitation:

  1. From your Display & Video 360 advertiser, click Settings > Linked accounts on the left menu.
  2. Navigate to the Approval needed tab.
  3. Click the link request.
  4. Hover over the request and select View request.
  5. Review and Approve or Reject the request.

The partner can initiate the link request from the partner level and accept the request from the advertiser level.

Unlink an account

Account links can be revoked on both the advertiser and partner levels.

To revoke an account link:

  1. Navigate to Settings > Linked accounts.
  2. Under Display & Video 360, click on the linked accounts.
  3. Check the box next to the account(s) you want to remove and select Action > Remove.
  4. Follow the prompts to confirm the unlinking. 

List sharing

Lists are shared differently depending on your selection when you’re establishing a link:

  • Share all: All existing and future audiences will be shared with the partner. 
  • Selective sharing: You can select specific first-party audiences in the audience module. From the left menu click Audiences > All Audiences, select the audiences you’d like to share > then click Share .

Sharing lists from the partner to advertisers under a partner will work automatically without any additional linking.

  • Partner > Advertiser sharing: Automatic
  • Advertiser > Partner sharing: Linking required

Lists shared from the advertiser to the partner will automatically be shared to all other advertisers in the same partner hierarchy.

Eligible lists

The following lists are eligible to be shared from the advertiser level to the partner level:

Advertiser audience source Eligible to be shared within the same partner?
Display & Video 360 (Note that tag-based audience lists cannot be shared) Yes
Google Data Management Platform (DMP) Yes
Google Analytics 360 Yes
Campaign Manager 360 No
YouTube No

Any audience that was shared to the advertiser, will not be re-shared to the partner.

Unshare audience lists

Audience lists can be unshared in the audience module

  1. From the left menu click Audiences > All Audiences.
  2. Choose Sharing from the Predefined views dropdown.
  3. Select the audience lists you’d like to unshare, then click Unshare.
  4. Review and confirm your selection, then click Unshare.

Limitations

  • Audiences that can be shared through manual sharing and linking differ from audiences that are automatically shared from partner to advertisers under the same hierarchy. See eligible lists for more information. 
  • Tag-based audience lists cannot be shared through manual sharing.
  • Any audience that is shared to an advertiser will not be re-shared to the partner
  • Only admin level users can initiate or approve cross-partner level linking and list sharing requests. Learn more about managing users in Display & Video 360
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