Active View Custom Viewability Metrics

Active View Custom Viewability Metrics
Active View

In Campaign Manager 360 navigate to Advertiser > Floodlight configuration > Active View custom viewability metric, or in Display & Video 360 navigate to Advertiser > Resources > Floodlight > Basic Details > Active View custom metric to create video viewability metrics available in reporting. Users of both who manage Floodlight in Campaign Manager 360 should enable there.

Set the following criteria to determine if impressions are counted (based on your metric):

• Visible% - The percentage of the ad that must be on screen to count an impression.
• Audible - If required, audio volume must be greater than 0% for your set time or quartile threshold, to count an impression.
• Time threshold - The amount of time an ad must be visible (and audible, if required) to count an impression.
• Quartile threshold - The quartile that must be reached to count an impression.

If both time and quartile thresholds are set, an impression will be counted when the first of either criteria is met.

 The following metrics appear in reporting:

• Active View Custom Metric Viewable Impressions
• Active View Custom Metric Measurable Impressions
• Active View Custom Metric Viewable Rate