Browse and learn about creative formats

If you're not sure which Display & Video 360 ad format to use, or if you want to learn about new formats, open the Format Gallery. In the gallery, you'll find descriptions of each format along with example ads.

Open the Format Gallery

  1. Open an advertiser.
  2. In the left menu, click Creativeand thenFormat Gallery.

Filter available formats

The first time you open the Format Gallery, all the formats are shown. To narrow down to a specific format, click one of the tabs at the top. (For example, if you only want to see formats with video, including both in-stream and outstream, click the Video tab.)

Learn more about a format

Roll over a format preview to see an animated preview (if available).

To see a more detailed preview or to learn more about a format, click Details. An expanded preview opens with more information about the format, including format specifications, previews with different brand verticals, and templates for Google Web Designer (if available).

Make a new creative

Once you've found a format you're interested in, start building a creative by clicking Create. If the format doesn't have a Create button, click Details to learn more about available templates.

About our fictitious brands

To help you visualize how each format will look, we developed three fictitious brands in different verticals: automotive, health and beauty, and big-box retail. Learn more about each brand below.


Vorato is a classic car brand that's launching a new model for millennials, Neuron. Neuron is an entry-level electric car that is both reassuring and secure, but also perfectly integrated and synced up with our constantly connected lives.


C'Balm began in the 1980s in London, and has since grown to be a worldwide brand with 550 stores and a strong online presence. C'Balm offers skin, hair and body care formulations created with meticulous attention to detail, and sensory pleasure in mind.


Corner, established in 1902, now operates 1200 stores throughout the United States with more than $5 Billion in annual sales. Recognized for its emphasis on the needs of image-conscious and tech-savvy shoppers, Corner prides themselves on super fast shipping and a first-rate delivery experience.
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