Audio campaigns

Report on audio campaigns

If you're running an audio campaign in Display & Video 360, you can use any of Display & Video 360's reports (such as the Standard report) to view the performance of your audio line items.

Audio metrics

Available metrics vary by publisher and some metrics may not be available on certain publishers. Before you run a report, confirm with publishers which metrics they support.

Reports in Display & Video 360 contain the following audio-related metrics:

  • Complete Listens (Audio)
  • Audio Media Cost eCPCL (Cost Per Completed Listens)
  • Audio Client Cost eCPCL
  • Audio Revenue eCPCL
  • Total Audio Media Cost eCPCL
  • Completion Rate (Audio)
  • Companion Clicks (Audio)
  • Companion Impressions (Audio)
  • First Quartile (Audio)
  • Midpoint (Audio)
  • Third Quartile (Audio)
Some publishers separately report “Companion Clicks”, while others use the standard “Clicks” metric. To account for differences, make sure to include both in reports.

Optional metrics:

These metrics aren't available on all publishers. Depending on which publishers your campaign runs on, these metrics may be blank in reports.

  • Audio Mutes (Audio)
  • Audio Unmutes (Audio)
  • Pauses (Audio)
  • Starts (Audio)
  • Stops (Audio)

For descriptions, see Metrics in reports.

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