Audio campaigns

Report on audio campaigns

If you're running an audio campaign in Display & Video 360, you can use any of Display & Video 360's reports (such as the General report) to view the performance of your audio line items.

Audio metrics

Reports in Display & Video 360 contain the following audio-related metrics:

  • Companion Clicks (Audio)
  • Companion Impressions (Audio)
  • Total Audio Media Cost eCPCA
  • Audio Media Cost eCPCA
  • Audio Revenue eCPCA
  • Complete (Audio)
  • First Quartile (Audio)
  • Midpoint (Audio)
  • Mutes (Audio)
  • Pauses (Audio)
  • Starts (Audio)
  • Third Quartile (Audio)

For descriptions, see Metrics in reports

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