There are 3 responsive data-driven creative formats in Display & Video 360: Panorama, Cuecard, and Blank Slate. These new formats are ideal for promoting brand awareness. To get started, choose a format, add your brand assets, then customize for your audiences and goals.
Supported dimensions
Data-driven creative formats support the following sizes:
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Use a format to make a data-driven creative
- Open an advertiser, then click Creative
Format Gallery in the left menu. (Alternatively, you can click Creative
- Choose the format you wish to use. Under your chosen format, click Create.
Format Gallery in the left menu. (Alternatively, you can click Creative You'll be taken to Ad Canvas, where you can begin to swap in your own images, text, and landing page URLs. Learn how to use Ad Canvas
Create your own data-driven format
Each format has a corresponding template in Google Web Designer with the same name. To customize a format to fit your advertiser's goals, you can open the corresponding template in Google Web Designer, customize it, then replace the format in your existing creative. Or create your own format from scratch.
Preview data-driven creatives
Because data-driven creatives can have hundreds of variants, there are different preview options for these formats. In the list of creatives, there's no Preview option next to these creative types. Instead, open the creative in Ad Canvas to preview all variants. To filter and share data-driven creatives, add them to a preview sheet.
About the formats
See demos and learn more about the features and assets for each format below. All assets are optional, so if you don't have the right image for an asset, you can leave it out.
Panorama
Panorama includes 3 frames of content that users can swipe through to learn more about your brand.
Creative look and feel
All assets are optional, so you can mix and match to create unique design variations.
Note: Emojis aren't supported in text assets. If you use emojis, the ad may not load properly.
| Asset | File type | Aspect Ratio/Font size | Alignment |
Suggested |
Example |
|---|---|---|---|---|---|
| Logo |
GIF, |
17:4 | Top left |
Not used in example Actual size at 1x pixel density: 170 x 40 |
|
| Accent image 1 | GIF, JPG, PNG |
3:2 | Center |  Actual size at 1x pixel density: 240 x 160 |
|
| Accent image 2 | GIF, JPG, PNG |
7:5 | Top right |
|
|
| Accent image 3 | GIF, JPG, PNG |
4:3 | Bottom right |  Actual size at 1x pixel density: 140 x 105 |
|
| Background image | GIF, JPG, PNG |
6:5 | Center |  Actual size at 1x pixel density: 300 x 250 |
|
| Background color | — | ||||
| Call-to-action text | Max font size: 14 px |
At 14 px font size, At 12 px font size, |
Click here | ||
| Call-to-action background color | — | ||||
| Tagline text | Max font size: 64 px |
At 64 px font size, At 30 px font size,
|
Refreshing & revitalizing essential oils | ||
| Description text | Max font size: 24 px |
At 24 px font size, At 12 px font size, 126 characters |
Rosehip & Hibiscus Facial Cleanser |
* Based on the width of the capital letter M in the format's default font.
Cuecard
Cuecard includes 3 frames of content that scroll down to highlight key features of your product or service.
Creative look and feel
All assets are optional, so you can mix and match to create unique design variations.
Note: Cuecard creatives that are less than 150 pixels tall or wider than 720 pixels do not include a call-to-action button (for example, 728x90). Call-to-action text and call-to-action background color are not used for these sizes.
Note: Emojis aren't supported in text assets. If you use emojis, the ad may not load properly.
| Asset | File type | Aspect Ratio/Font size | Suggested Character Limit* |
Example |
|---|---|---|---|---|
| Logo | GIF, JPG, PNG |
16:5 |  Actual size at 1x pixel density: 112 x 35 |
|
| Background image | GIF, JPG, PNG |
6:5 |  Actual size at 1x pixel density: 300 x 250 |
|
| Background image overlay | — | #000000, 40% opacity | ||
| Background color | — |  |
||
| Slide 1 Description text | Max font size: 72 px |
At 14 px font size, At 72 px font size, 5 characters |
LEAVE THE PAST IN THE DUST | |
| Slide 1 Additional text | Max font size: 14 px |
28 characters | Not used in example | |
| Slide 2 Description text | Max font size: 30 px |
At 14 px font size, At 30 px font size, 12 characters |
BATTERY IS FULLY CHARGED | |
| Slide 2 Additional text | Max font size: 14 px |
33 characters | Not used in example | |
| Slide 3 Description text | Max font size: 72 px |
At 14 px font size, At 72 px font size, 5 characters |
WHERE TO NEXT? | |
| Slide 3 Additional text | Max font size: 14 px |
33 characters | The New Neuron | |
| Slide 3 Call-to-action text | Max font size: 14 px |
24 characters | Learn more | |
| Slide 3 Call-to-action background color | — | |
* Based on the width of the capital letter M in the format's default font.
Blank Slate
Blank Slate is a simple image creative with a brand logo, background image, headline, description, and call-to-action button.
Creative look and feel
All assets are optional, so you can mix and match to create unique design variations.
Note: Emojis aren't supported in text assets. If you use emojis, the ad may not load properly.
| Asset | File Types | Aspect Ratio/Font size | Suggested Character Limits* |
Example |
|---|---|---|---|---|
| Logo | GIF, JPG, PNG |
118:35 | Not used in example Actual size at 1x pixel density: 118 x 35 |
|
| Background image | GIF, JPG, PNG |
6:5 | Actual size at 1x pixel density: 300 x 250 |
|
| Background color | — | |
||
| Headline | Max font size: 36 px |
86 characters at smallest font size | Not used in example | |
| Description | Max font size: 36 px |
86 characters at smallest font size | Not used in example | |
| Call-to-action text | Max font size: 13 px |
14 characters | Not used in example | |
| Call-to-action background color | — | Not used in example |
* Based on the width of the capital letter M in the layout's default font.