New mobile device targeting

Display & Video 360 can target mobile devices that have new device IDs created in the last few weeks or months. This type of targeting is beneficial for app campaigns because users are often interested in adding apps to a new, or recently reset, mobile device. 

Here's how:

  1. Navigate to an insertion order or line item and then Default Targeting and then Audience Lists.
  2. Click the Affinity & In Market tab.
  3. Change the dropdown from All types to New mobile devices.
  4. Click the checkmark to include a New Device audience.
    1. For example, Last 7 days will target mobile devices with a new device ID created within the last 7 days.
      1. You can only target one new device audience at a time.
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