Measure native creative performance

Native creatives may be mixed with other creative types in a display line item. To see reporting for native creatives only:

1. Create a new report.
2. Add one or more filters:
   1. Add the Creative Type filter, then select Native site, Native site square, or Native video.
   2. (Optional) To find out where native delivered across desktop, mobile web and in-app, add the Environment filter.
   3. (Optional) To find out where your ad was located in relation to other content, add the Position in Content filter or dimension.
   4. (Optional) BidSwitch includes a number of sub-exchanges. To view data for each sub-exchange, add the Inventory Source filter, then select the sub-exchanges you want to review.
3. In the Dimensions section, add Creative Asset. This adds a column to your report with a list of the combinations of assets that served in native inventory, along with metrics for each asset combination.
4. In the Metrics section, include click and conversion metrics.
   1. (Optional) To see standard video metrics, including quartiles and play events, include video metrics.

Creative asset data is only available for native creatives. If other creative types are assigned to the same line item, values in those rows will not be available. (You'll see "n/a" instead.)

Best practices

A lot of inventory is mobile app. If you're specifically looking at conversions, create a Cross-Device Conversions report.