Native ads

Target native impressions

Native ads are placed directly within publisher content, unlike traditional display ads. Because of this, contextual relevance is an important factor in ensuring native ads blend into the surrounding content.

Native ads support all regular targeting options with the exception of viewability targeting. However, there are some environment- and device-dependent considerations to be aware of. These are mainly considerations around app-targeting and are not specific to the native creative format.

Targeting Desktop and mobile web Mobile app
Brand safety Supported Supported
Apps and URLs Supported Supported
Keywords Supported No Not recommended as it limits reach
Categories Supported No Use app collections instead
Viewability

Supported Active View for native display on Ad Manager

Not supported Active View for native video on Ad Manager

Supported Active View for native display on Ad Manager

Not supported Active View for native video on Ad Manager​

Audience lists Supported Only lists based on device IDs are supported
Demographics Supported Supported
Position Supported Supported

 

Best practices

Best practiceNative inventory is only available via some exchanges, and is mostly mobile inventory. To improve performance, consider:

  • Targeting all environment and device combinations (mobile app, mobile web and desktop)
  • Targeting all relevant exchanges
Some pre-bid verification controls do not support mobile app inventory, which may limit available native inventory.

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