Set up targeting

Link Google Ads to Display & Video 360 to share audience lists

To share remarketing lists from Google Ads to Display & Video 360, your accounts must be linked. Here's how:

Link a Google Ads account to an advertiser

You can authorize user list sharing from Google Ads to Display & Video 360 by linking your accounts:

  1. From your advertiser, expand Settings in the left menu and click Other Linked Accounts.

  2. Under the Google Ads remarketing lists section, click Add Google Ads account

  3. Enter the Customer ID of the Google Ads account to link.
    1. If your account (you're signed in with) has access to both the Display & Video 360 and Google Ads account click I own the Google Ads account I want to link to this advertiser. Then click Go To Approval Page.
      1. Read the terms on the approval page, then click Accept.
    2. If you aren't the admin of the Google Ads account click Someone else owns the Google Ads account I want to link to this advertiser. Then click Next.
      1. Enter the email address of the administrator of the Google Ads account.
      2. Click Link request message​ to preview the email that will be sent.
      3. Click Send Link Request to send the email.

Approve Google Ads to Display & Video 360 link request

  1. Click Approve or reject this request in the email requesting access to Google Ads audience lists.
    1. The email starts with: "You've received a request from a Display & Video 360 advertiser to link your Google Ads account."
  2. A new Google Ads page will open with terms for audience list sharing.

  3. Click Accept.

Limitations

  • New audiences may appear several hours after link requests are approved.

  • Google Ads manager accounts (MCC) cannot be linked.

  • The account link shares all audience lists from Google Ads to Display & Video 360. To share individual lists, contact your account manager.

  • Only tag-based and rule-based Google Ads lists can be shared with Display & Video 360. Custom combinations are not supported. System-based lists such as “All Converters” lists are not compatible with Display & Video 360.

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