Third-party tags

Display & Video 360 supports tags from most major ad servers. When you add a third-party ad tag, Display & Video 360 automatically wraps tags from supported ad servers with an impression tracking macro and a click tracking macro. By adding these macros, you'll be able to view the number of impressions, click, and conversions associated with the creative in Display & Video 360.

Add a third-party tag

  1. Open an advertiser, then click Creatives in the left menu.

  2. Click New and then Third-party and then Third-party tag.

  3. Enter a name for the creative in Display & Video 360 then select the correct dimensions for the new creative.

  4. Enter a Landing Page URL for the creative. All third-party hosted creatives must have a landing page URL.

  5. (Expandable creatives only) To match your expandable creative with the correct inventory, select the correct Expanding direction. If the creative expands on mouseover instead of click, check the Expands on hover checkbox that appears after you select a direction.

    If your creative doesn't expand, set the Expanding direction to None.

  6. Paste your creative's third-party ad tag into Third-party tag text field. Tags are limited to 8,192 characters and 32 KB or less. To shorten third-party tags, remove extra spaces and unnecessary code. If necessary, compress JavaScript code.

  7. After you click outside the field, Display & Video 360 will validate the ad tag. If the tag type is recognized, macros will be automatically inserted into the tag. If there are problems with validation, a warning is shown beneath the field.

    Display & Video 360 can add macros automatically to tags from most major ad servers. If your tag isn't recognized, check the tag and try again. If there's a problem, you can add macros manually.
  8. Click Test tag, and then click your creative to ensure that the click goes through and the click-tracking macros work correctly.

    1. (Expandable creatives only) Expand the creative and make sure it expands in the direction or directions you set in Step 5 above.

    2. Once you've clicked, return to Display & Video 360. If click tracking was successful, you'll see a checkmark and the message "Click tracking received". If click tracking isn't working, check your tag, macros, and creative for potential problems.

    3. When you're done testing the tag, click Done.

  9. In the serving properties section, enter the landing page the user will be taken to when they click the ad. You must enter a full and valid landing page (for example: "https://www.example.com"). If you don't enter a full landing page, your creative will not be servable.

    If you want to track the creative in Campaign Manager, and the tag is not already wrapped, you don't need to add a landing page. Instead:

    • Click Add Campaign Manager tracking ad.

      Do not embed a Campaign Manager tracking ad within a third-party creative and select a Campaign Manager tracking ad in Display & Video 360. Instead, select a Campaign Manager tracking ad in Display & Video 360 only. If your third-party ad server requires you to embed the Campaign Manager tracking ad, contact support for help.
    • Search for and select the tracking ad you want to use.

  10. Save the creative.

Once a creative has been added to Display & Video 360, the creative will be manually and automatically reviewed to ensure the creative functions correctly and is compliant with the creative policies of both Display & Video 360 and any inventory sources that have explicit creative requirements. You’ll see information about the creative’s review status in the Audit status section of the creative. Learn more about the creative review process.
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