YouTube campaigns

Conversion tracking in YouTube campaigns

You can measure de-duplicated conversions across TrueView in-stream, bumpers, and cross-exchange inventory with enhanced tracking for YouTube
Due to differences in cookie and device ID settings, advertisers may see fluctuations in delivery and performance when cookies or device ID are unavailable. In some situations Display & Video 360 uses machine learning and historical data to model conversions.

About conversion tracking for YouTube

Floodlight conversion tracking

YouTube & partners line items use Floodlight activities to count conversions. Unlike other types of line items, Floodlight conversions only impact optimization when the Floodlight optimization for YouTube feature is enabled.

YouTube-enabled conversion tracking

YouTube & partners line items automatically use any of the YouTube-enabled Floodlight activities that exist for your advertiser to count conversions. For information on enabling your Floodlight activities to count YouTube conversions, see Set up conversion tracking for YouTube using YouTube-enabled Floodlight activities. View-through-conversion (VTC) reporting is not available for desktop but is supported for mobile.

YouTube in-feed video ads attribute a conversion when the billable event (a view/click) is reached and a conversion occurs on the advertiser’s website. 

Reporting on conversion events for YouTube & partners line items

Reporting on conversion events varies based on which conversion and measurement scenarios your advertiser is configured to optimize toward:


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