YouTube campaigns

Report on YouTube & partners line items

Please note, the metrics for a YouTube ad will be reset if the ad is updated after it starts serving. The total metrics in its parent ad group will be preserved.

YouTube reports

Display & Video 360 has two types of reports specifically for YouTube campaigns: the YouTube standard report and the YouTube Inventory Availability report.

  • The YouTube report lets you measure the performance of your YouTube campaigns using YouTube-specific metrics. When creating a YouTube report, you can select either the Standard or Conversion reporting template to control what metrics and dimensions are available.
  • The YouTube Inventory Availability report lets you find the predicted amount of YouTube inventory that matches your targeting. To get a more accurate picture of inventory availability, you can refine the total number of available impressions by filtering based on various targeting and inventory-related settings.

You can see a list of the YouTube-specific metrics and dimensions available in these reports by selecting "YouTube" in the list of all metrics and dimensions available in Display & Video 360 reporting. 

Additionally, you can view some of these metrics in lists of YouTube & partners line items by selecting YouTube from the the columns menu.

Data about YouTube in other reports

You can use the following reports to see other data about YouTube:

  • The Basic report to see standard metrics for your YouTube & partners line items (such as impressions, clicks, views, VAST, and Active View metrics) and de-duplicated conversions. The Basic report does not contain YouTube-specific metrics.
  • The Reach report also includes data about YouTube.

YouTube reporting is not available in Display & Video 360 Data Transfer.

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