TrueView campaigns

Report on TrueView line items

Please note, the metrics for a TrueView ad will be reset if the ad is updated after it starts serving. The total metrics in its parent ad group will be preserved.

TrueView reports

Display & Video 360 has two types of reports specifically for TrueView campaigns: the TrueView report and the TrueView Inventory Availability report.

  • The TrueView report lets you measure the performance of your TrueView campaigns using TrueView-specific metrics. When creating a TrueView report, you can select either the Standard or Conversion reporting template to control what metrics and dimensions are available. 
  • The TrueView Inventory Availability report lets you find the predicted amount of TrueView inventory that matches your targeting. To get a more accurate picture of inventory availability, you can refine the total number of available impressions by filtering based on various targeting and inventory-related settings.

You can see a list of the TrueView-specific metrics and dimensions available in these reports by selecting "TrueView" in the list of all metrics and dimensions available in Display & Video 360 reporting. 

Additionally, you can view some of these metrics in lists of TrueView line items by selecting TrueView from the the columns menu.

Data about TrueView in other reports

You can use the following reports to see other data about TrueView:

  • The Basic report to see standard metrics for your TrueView line items (such as impressions, clicks, views, VAST, and Active View metrics) and de-duplicated conversions. The Basic report does not contain TrueView-specific metrics.
  • The Reach report also includes data about TrueView.  

TrueView reporting is not available in Display & Video 360 Data Transfer.

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