The metrics for a YouTube ad will be reset if the ad is updated after it starts serving. The total metrics in its parent ad group will be preserved.
YouTube metrics are available in Display & Video 360 in the campaign, insertion order, line item, and combined view tables. YouTube & partners video line items show TrueView Views, VTR, and CPV interactions. YouTube & partners audio line items show Compl. listens, Compl. rate, and CPCL interactions.
YouTube reports
Display & Video 360 has two types of reports specifically for YouTube campaigns: the YouTube (standard & conversions) report and the YouTube Inventory Availability report (available in offline report builder only).
- The YouTube report lets you measure the performance of your YouTube campaigns using YouTube-specific metrics. When creating a YouTube report, you can select either the Standard or Conversion reporting template to control what metrics and dimensions are available.
Reporting on conversion events varies based on which conversion and measurement scenarios your advertiser is configured to optimize toward:
- Learn more about reporting for line items using Floodlight optimization for YouTube
- Learn more about reporting for line items optimized using YouTube-enabled Floodlight activities
- The YouTube Inventory Availability report lets you find the predicted amount of YouTube inventory that matches your targeting. To get a more accurate picture of inventory availability, you can refine the total number of available impressions by filtering based on various targeting and inventory-related settings.
You can see a list of the YouTube-specific metrics and dimensions available in these reports by selecting "YouTube" in the list of all metrics and dimensions available in Display & Video 360 reporting.
Note: Reports configured with specific YouTube metrics or dimensions require downloading rather than the data appearing in the report UI due to the time it takes to compile the data. Learn about Reports that require download.
You can view some of these metrics in lists of YouTube & partners line items by selecting YouTube from the columns menu.
Placements are only shown if they meet certain minimum thresholds of impressions or interactions. Don’t use the report as an exhaustive list of placements for your ads, or as an accurate representation of billing.
Data about YouTube in other reports
You can use the following reports to see other data about YouTube:
- The Basic - Advertiser Overview to see standard metrics for your YouTube & partners line items (such as impressions, clicks, views, VAST, and Active View metrics) and de-duplicated conversions. The Basic - Advertiser Overview contains metrics and dimensions incompatible with many YouTube metrics and dimensions. Include the Media Type dimension to differentiate between Audio and Video line items.
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The Reach report also includes data about YouTube.