Use third-party click tracking with YouTube and Demand Gen inventory

Clicks can also be tracked using a Campaign Manager 360 tracking ad. Using a manual click tracking URL prevents you from using enhanced click and conversion tracking. Learn more about Enhanced YouTube tracking in Google Marketing Platform

Track clicks with a third-party system

Click tracking is automatically included when you use a Campaign Manager 360 tracking ad. You can manually assign a third-party click tracking URL, but you will lose the benefits of enhanced click and conversion tracking. The tracking URL doesn't affect landing page URLs.

To add a third-party click tracking URL:

1. When you create a new in-stream, bumper, or non-skippable ad in a YouTube & partners or Demand Gen line item, set the Landing page URL as your ad's landing page. The landing page URL can contain redirects within your advertiser's domain but not redirects to third-party domains.
2. Fill in the URL you use for tracking in the Click tracker URL field. The click tracker must redirect to the same URL as your landing page URL. If manually assigning a Campaign Manager 360 tracking ad, the tracker URL will need to enable transparency mode, otherwise their ads will be disapproved by the click tracker transparency policy. To enable the tracker for transparency mode, users must toggle Use a static landing page in the Tag Defaults section of your Campaign Manager 360 placement.
3. Click Save.

Event tags are not supported for third-party click tracking on YouTube inventory

(Advanced) Technical requirements for third-party click trackers

• Your tracking server must use the HTTPS protocol, and any internal redirects in the click tracker should also use HTTPS.
• Any redirect mechanism that uses an on-page method, like a JavaScript redirect, won't work. If your tracking server uses any such redirection mechanisms in the redirect chain, they need to be updated.