Reach report

Use the Reach report to gather insight about the number of viewers reached by your campaigns.

What Can I measure?

Cookie Reach

  • Cookie Reach: Impression Reach
    The number of unique cookies you've reached, per creative utilized in a given insertion order.

  • Cookie Reach: Average Impression Frequency
    The average number of times your ad was shown to a unique cookie over a given time period.

Unique Reach

  • Unique Reach: Impression Reach
    The estimated number of unique users (across devices) who saw an ad during the reporting period. The impression estimate is based on unique cookies, mobile device IDs, and anonymized sign in data.

  • Unique Reach: Average Impression Frequency
    The average frequency at which an ad is seen by unique users (across devices) during the reporting period. A frequency of 1 means that, on average, users saw your ad once. A higher average means that more users saw your ads multiple times. The user estimate is based on unique cookies, mobile device IDs, and anonymized sign in data.

  • Unique Reach: Click Reach
    The estimated number of unique users (across devices) who clicked an ad during the reporting period. The click estimate is based on unique cookies, mobile device IDs, and anonymized sign in data.

  • Unique Reach: Total Reach
    The estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. The total estimate is based on unique cookies, mobile device IDs, and anonymized sign in data.

If your data is grouped by "line item", you can expect to get a higher number of uniques than if your report was grouped by "insertion order" only. This is because the report does not deduplicate uniques across multiple line items in the same insertion order. The same applies to a campaign level report grouped by insertion order.

Dimensions in the Reach reports

The following dimensions are available in this report:

  • Advertiser
  • Insertion Order
  • Line Item
  • Creative
  • Country (required for Unique Reach)

For descriptions of other dimensions, see Dimensions available in reports.

Limitations

  • Cumulative reach data is available for 93 days as of November 1, 2018. Reach information can be pulled (at maximum) in 93 day blocks, and these blocks can't be added together accurately.  Cumulative reach data prior to this date can be as little as 42 days.
  • A dash ( - ) in the Unique Reach report means that the reach model couldn't be calculated because there wasn't enough data, or it didn't meet our privacy requirements. Try running your report over more data. You can also try segmenting your data less (over fewer dimensions). The more impressions available, the more likely it is the model will return data. 
Was this helpful?
How can we improve it?