Make your audience segments available in Ad Exchange or Bid Manager
This feature might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative.
If you use DFP Audience Extension, you have the option of buying additional impressions based on your first-party audience segments via Ad Exchange or DoubleClick Bid Manager (DBM). To do so, you'll first need to link your DFP account with your Ad Exchange or DBM account.
Please note that when you use DFP Audience Extension, you may have additional obligations under the Platforms programme policies related to interest-based advertising.
Before linking accounts
- Work with your sales representative to establish the correct Ad Exchange or DBM account for Audience Extension.
- Work with your DFP support contact to have DFP Audience Extension enabled for your DFP network. After this step is performed, your Ad Exchange or DBM account can be linked to your DFP network.
Linking accounts
To link accounts, work with someone in your organisation whose user role in DFP is set to "Administrator" and who has access to the Ad Exchange or DBM account.
- In DFP, click the Admin tab.
- In the "3rd-party services" pane at the bottom of the page, click Link accounts to share segments.
- Enter the ID of your Ad Exchange or Bid Manager account.
- Choose the buyer type: Ad Exchange or Bid Manager.
- Click Save.
- Confirm the settings and verify that the linked account is displayed in the "3rd-party services" pane.
Once your DFP account has been linked to your Ad Exchange or DBM account, segments created in DFP are available for use in these products.
Link statuses specific to sharing first-party DFP Audience segments- Segments not shared: This status appears after your Ad Exchange or DBM account has been approved, indicating that you can share your first-party Ad Exchange segments with DFP.
- Segment sharing not possible: This status appears immediately after you've linked an Ad Exchange or DBM account, and until your account has been approved.
- Segment sharing status unknown: This status appears if there is a problem linking your Ad Exchange or DBM account with your DFP account. For more details, talk to your account manager.