Account limits in Display & Video 360

The following is a description of the maximum number of certain items and properties partners, advertisers, insertion orders, and line items may have in Display & Video 360.

Archived line items won't count towards these limits, but all other active and paused entities do count. Additionally, all deleted entities and archived line items will still show up in Display & Video 360's reports.

To free up space, Display & Video 360 will automatically archive line items that ended more than 6 months ago.

Partner limits

Attribute Limit
Channels 1,000
Blacklist channels 5

Advertiser limits

Attribute Limit
Campaigns 9,999
Line items 9,999
Insertion orders 9,999
Channels 1,000
Blacklist channels 5
TrueView placement exclusions 65,000
Negative keyword lists 20
Unique fourth-party impression trackers 400

Total number of individual targeting criteria from the following targeting types:

  • Position
  • Browser
  • Connection speed
  • Day and time
  • Device and operating system
  • Digital content label
  • Sensitive categories
  • Environment
  • Geography, including business chains and proximity
  • ISP
  • Language
  • Third-party verification
900,000

Total number of individual targeting criteria from the following targeting types:

  • Channels, URLs, apps, and collections
  • Demographic
  • Google Audiences, including Affinity, Custom Affinity, and In-market audiences
  • Inventory source
  • Keyword
  • Mobile app category
  • User lists
  • Video targeting
  • Viewability
4,500,000

Insertion order limits

Attribute Limit
Line items 9,999
Budget segments 400
Unique fourth-party impression trackers 400

Line item limits

Attribute Limit
Combined locations targeted (all levels of geotargeting, from countries to individual locations of targeted business chains) 10,000
Combined total excluded apps and URLs 10,000

Total number of individual targeting criteria from the following targeting types:

  • Channels, URLs, apps, and collections
  • Demographic
  • Google Audiences, including Affinity, Custom Affinity, and In-market audiences
  • Inventory source
  • Keywords
  • Mobile app category 
  • User lists
  • Video targeting, including player size and video ad position
  • Viewability

19,000

20,000 for TrueView line items (limited at the ad group level)

Excluded keywords 5,000
Negative keyword lists targeted 4
Creatives 300
Line item name 240 UTF-8 bytes (This is 240 Latin characters, but fewer characters in multibyte character sets, such as Simplified or Traditional Chinese, Japanese, or Korean)

Negative keyword list limits

Attribute Limit
Keywords in a negative keyword list 5,000

Channel limits

Attribute Limit
Sites or apps in a channel 65,000
Please note that an individual channel is only counted as a single item when calculating the total number of things targeted by a line item. In other words, if a given channel has 30,000 sites in it, it won't break the 20,000 targeted items limit for an individual line item, since the channel is only counted as 1 targeted item.

Bids and budgets

Attribute Limit
Maximum CPA bid $4,000 USD (converted to local currencies)
Maximum CPC bid $1,000 USD (converted to local currencies)
Maximum CPM bid $1,000 USD (converted to local currencies)
Minimum CPM bid The lowest denomination of a billable unit (this would be $.01 for USD)
Maximum budget $10,000,000 USD per budget segment (converted to local currencies)

Bid multiplier limits (per line item)

Attribute Limit
Apps or URLs 100
Daypart-based multipliers 6
First- or third-party audience lists 100
Interest or in-market audience lists 100
Custom affinity lists 100
Geography targeting locations 100

TrueView limits

Attribute Limit
TrueView line item name 120 characters
TrueView ad group name 255 characters
Ad groups per line item 20,000

Total number of individual targeting criteria set at the ad group level from the following targeting types:

  • Demographic
  • Google Audiences, including Affinity, Custom Affinity, and In-market audiences
  • Keywords
  • Mobile app category 
  • User lists
20,000
Excluded keywords per ad group 5,000
TrueView placement exclusions per ad group (this includes the total of your advertiser and ad group exclusions) 128,000
Total number of items you can add, remove, or copy at once for TrueView-related entities. Changes must be made in batches of 20,000 items or less. This includes, for example, updating advertiser-level TrueView placement exclusions or adding keywords to an ad group. 20,000

 

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