Account limits in Display & Video 360

The following is a description of the maximum number of certain items and properties partners, advertisers, insertion orders, and line items may have in Display & Video 360.

Archived line items won't count towards these limits, but all other active, paused, and draft entities do count. Additionally, all deleted entities and archived line items will still show up in Display & Video 360's reports.

To free up space, Display & Video 360 will automatically archive line items that ended more than 6 months ago.

If advertisers cause an overload on our ads systems or processes, a notification will be issued to them with specific details to remediate the issue. In the meantime, Google may take actions necessary to maintain the stability of our system, such as throttling.

Partner limits

Attribute	Limit
Channels	1,000
Blocked channels	10

Advertiser limits

Attribute	Limit
Campaigns	9,999
Line items	9,999
Insertion orders	9,999
Channels	1,000
Blocked channels	5
Negative keyword lists	20
Unique fourth-party impression trackers	400
Total number of individual targeting criteria from the following targeting types: Position Browser Connection speed Day and time Device and operating system Digital content label Sensitive categories Environment Geography, including business chains and proximity ISP Language Third-party verification	1,000,000
Total number of individual targeting criteria from the following targeting types: Channels, URLs, apps, and collections Demographic Google Audiences, including Affinity, Custom Affinity, and In-market audiences Inventory source Keyword Mobile app category User lists Video targeting Viewability	5,000,000

Insertion order limits

Attribute	Limit
Line items	9,999
Budget segments	400
Unique fourth-party impression trackers	400

Line item limits

Attribute	Limit
Combined locations targeted (all levels of geotargeting, from countries to individual locations of targeted business chains)	10,000
Combined total excluded apps and URLs	10,000
Total targeting criteria, including positive and negative targeting, from the following targeting types: Channels, URLs, apps, and collections Demographic Google Audiences, including Affinity, Custom Affinity, and In-market audiences Inventory source Keywords Mobile app category User lists Video targeting, including player size and video ad position Viewability Note: If you are using a channel, the channel will be counted as one, irrespective of the number of line items present in it.	19,000 20,000 for YouTube & partners line items (limited at the ad group level)
Excluded keywords	5,000
Negative keyword lists targeted	4
Creatives	300
Native creatives	300
Line item name	240 UTF-8 bytes (This is 240 Latin characters, but fewer characters in multibyte character sets, such as Simplified or Traditional Chinese, Japanese, or Korean)

Negative keyword list limits

Attribute	Limit
Keywords in a negative keyword list	5,000

Channel limits

Attribute	Limit
Sites or apps in a channel	65,000
Total number of items you can add or remove at once. Changes must be made in batches of 17,995 items or less.	17,995

Please note that an individual channel is only counted as a single item when calculating the total number of things targeted by a line item. In other words, if a given channel has 30,000 sites in it, it won't break the 20,000 targeted items limit for an individual line item, since the channel is only counted as 1 targeted item.

Bids and budgets

Attribute	Limit
Maximum CPA bid	$4,000 USD (converted to local currencies)
Maximum CPC bid	$1,000 USD (converted to local currencies)
Maximum CPM bid	$1,000 USD (converted to local currencies)
Minimum CPM bid	The lowest denomination of a billable unit (this would be $.01 for USD)
Maximum budget	$10,000,000 USD per budget segment (converted to local currencies)

Bid multiplier limits (per line item)

Attribute	Limit
Apps or URLs	100
Daypart-based multipliers	6
First- or third-party audience lists	100
Interest or in-market audience lists	100
Custom affinity lists	100
Geography targeting locations	100

YouTube limits

Attribute	Limit
YouTube & partners line item name	240 characters
YouTube ad group name	255 characters
Ad groups per line item	20,000
Ads per ad group	50
Total number of individual targeting criteria set at the ad group level from the following targeting types: Demographic Google Audiences, including Affinity, Custom Affinity, and In-market audiences Keywords Mobile app category User lists	20,000
Excluded keywords per ad group	5,000
YouTube placement exclusions per ad group	20,000
YouTube placement exclusions per account	65,000
Total number of items you can add, remove, or copy at once for YouTube-related entities. Changes must be made in batches of 10,000 items or less. This includes, for example, updating advertiser-level YouTube placement exclusions or adding keywords to an ad group.	10,000
Total number of allowable ZIP code additions or removals	2500