Inventory transparency

Exclude the Non-Reportable Sites and Apps channel in Apps & URLs targeting to ensure that all sites you serve to have their URLs exposed in any report you run. The Non-Reportable Sites and Apps channel is available in partner, advertiser, insertion order, and line item targeting.

Limitations

• Download composite list isn't supported (to view a list of targeted sites).
• Local reportable sites will be filtered out and not served on.

Excluding the Non-Reportable Sites and Apps channel in Apps & URLs targeting may not prevent low volume inventory from being associated with YouTube & partners or Demand Gen line items, depending on the specific inventory sources those line items serve on.

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Non-transparent inventory

Non-transparent inventory is inventory that has been indexed as reportable, but uses URLs that diverge from URLs you'd normally see when visiting websites.

There are 2 types of non-transparent inventory:

• Semi-transparent inventory: Inventory is semi-transparent if the impression's bid request includes the channel and publisher's name, but not the URL of the page the impression is associated with. Google Ad Manager is the only provider of semi-transparent inventory in Display & Video 360. For example, bid requests for semi-transparent inventory would look like it.ron.preroll.smartx.com.
• Anonymous inventory: Inventory is anonymous if the impression's bid request includes the publisher's name, but not the URL of the page the impression is associated with. For example, bid requests for anonymous inventory would look like a3f89b9369880995.anonymous.google.

Search for non-transparent inventory

You can search for "Non-Reportable Sites and Apps" within line item, insertion order, advertiser, or partner targeting to negatively target the channel.

1. Open the settings of the partner or advertiser from the left hand menu and select Targeting.
2. Click the edit icon for Channels & YouTube URLs.
3. In the “Channels & YouTube URLs” window, under click Channels and search for "Non-Reportable Sites and Apps".

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Low volume inventory in reports

You can create a report that groups inventory by site to view low volume inventory.

Low volume inventory consists of impressions from the following:

• Impressions associated with URLs that haven't been classified for targeting.
• Impressions on sites that are indexed, but temporarily aren't reportable.

Note: Low Volume Inventory (LVI) in Display & Video 360 is often caused by publishers, exchanges, or Supply Side Partners (SSPs) not providing valid app IDs or URLs. If you notice significant LVI from reliable publishers, work with them to ensure accurate app store and app ID signals are included in their bid requests, especially for Connected TV (CTV) inventory.