Set up targeting

Affinity audiences targeting

This feature isn't available for network users of Display & Video 360.

Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.

Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. Select from a wide range of lists—from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"—to show ads to people who are likely to be enthusiasts.

Would targeting affinity categories be useful for you?

You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests. For example:

  • If your advertiser is a movie studio promoting the latest action flick, you could target the "action movie lovers" affinity audience.
  • If your advertiser is a cosmetics company promoting a "green" line of makeup, you could target "women who love makeup" and are "passionate about the environment."
  • If you're running a co-branded ad from a fast food company sponsoring a car race, you could use affinity audiences to reach "performance car enthusiasts."

With affinity audience, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns. Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics.

Limitations

  • Affinity, custom affinity, in-market, and installed app audience targeting are only available on Google Ad Manager inventory. If your line items' targeting includes an affinity, custom affinity, in-market, or installed app segment and one or more first- or third-party audience lists in a logical OR relationship, your line item will be able to purchase impressions from exchanges other than Ad Manager.
  • Affinity, custom affinity, in-market, and installed app audience targeting can't be combined with an "AND" clause with any other audience lists.
Available affinity audiences in Display & Video 360
  • Art & Theater Aficionados
  • Auto Enthusiasts
  • Auto Enthusiasts » Motorcycle Enthusiasts
  • Auto Enthusiasts » Performance & Luxury Vehicle Enthusiasts
  • Auto Enthusiasts » Truck & SUV Enthusiasts
  • Avid Investors
  • Beauty Mavens
  • Business Professionals
  • Business Travelers
  • Comics & Animation Fans
  • Cooking Enthusiasts
  • Cooking Enthusiasts » 30 Minute Chefs
  • Cooking Enthusiasts » Aspiring Chefs
  • Do-It-Yourselfers
  • Family-Focused
  • Fashionistas
  • Fast Food Cravers
  • Foodies
  • Gamers
  • Gamers » Action Game Fans
  • Gamers » Adventure & Strategy Game Fans
  • Gamers » Casual & Social Gamers
  • Gamers » Driving & Racing Game Fans
  • Gamers » Hardcore Gamers
  • Gamers » Roleplaying Game Fans
  • Gamers » Shooter Game Fans
  • Gamers » Sports Game Fans
  • Green Living Enthusiasts
  • Health & Fitness Buffs
  • Home Decor Enthusiasts
  • Light TV Viewers
  • Mobile Enthusiasts
  • Movie Lovers
  • Movie Lovers » Action & Adventure Movie Fans
  • Movie Lovers » Comedy Movie Fans
  • Movie Lovers » Family Movie Fans
  • Movie Lovers » Horror Movie Fans
  • Movie Lovers » Romance & Drama Movie Fans
  • Movie Lovers » Sci-Fi & Fantasy Movie Fans
  • Movie Lovers » South Asian Film Fans
  • Music Lovers
  • Music Lovers » Blues Fans
  • Music Lovers » Classical Music Enthusiasts
  • Music Lovers » Country Music Fans
  • Music Lovers » Electronica & Dance Music Fans
  • Music Lovers » Folk & Traditional Music Enthusiasts
  • Music Lovers » Indie & Alternative Rock Fans
  • Music Lovers » Jazz Enthusiasts
  • Music Lovers » Metalheads
  • Music Lovers » Pop Music Fans
  • Music Lovers » Rap & Hip Hop Fans
  • Music Lovers » Rock Music Fans
  • Music Lovers » Spanish-Language Music Fans
  • Music Lovers » World Music Fans
  • News Junkies & Avid Readers
  • News Junkies & Avid Readers » Business & Economic News Junkies
  • News Junkies & Avid Readers » Entertainment & Celebrity News Junkies
  • News Junkies & Avid Readers » Local News Junkies
  • News Junkies & Avid Readers » Men's Media Fans
  • News Junkies & Avid Readers » Women's Media Fans
  • News Junkies & Avid Readers » World News Junkies
  • Nightlife Enthusiasts
  • Outdoor Enthusiasts
  • Pet Lovers
  • Pet Lovers » Cat Lovers
  • Pet Lovers » Dog Lovers
  • Political Junkies
  • Shoppers
  • Shoppers » Bargain Hunters
  • Shoppers » Luxury Shoppers
  • Shoppers » Shopaholics
  • Shoppers » Value Shoppers
  • Shutterbugs
  • Social Media Enthusiasts
  • Sports Fans
  • Sports Fans » American Football Fans
  • Sports Fans » Australian Football Fans
  • Sports Fans » Baseball Fans
  • Sports Fans » Basketball Fans
  • Sports Fans » Boating & Sailing Enthusiasts
  • Sports Fans » Cricket Enthusiasts
  • Sports Fans » Cycling Enthusiasts
  • Sports Fans » Fight & Wrestling Fans
  • Sports Fans » Golf Enthusiasts
  • Sports Fans » Hockey Fans
  • Sports Fans » Motor Sports Enthusiasts
  • Sports Fans » Racquetball Enthusiasts
  • Sports Fans » Rugby Enthusiasts
  • Sports Fans » Running Enthusiasts
  • Sports Fans » Skiing Enthusiasts
  • Sports Fans » Soccer Fans
  • Sports Fans » Swimming Enthusiasts
  • Sports Fans » Tennis Enthusiasts
  • Sports Fans » Water Sports Enthusiasts
  • Sports Fans » Winter Sports Enthusiasts
  • Technophiles
  • Thrill Seekers
  • Travel Buffs
  • Travel Buffs » Beachbound Travelers
  • Travel Buffs » Family Vacationers
  • Travel Buffs » Luxury Travelers
  • Travel Buffs » Snowbound Travelers
  • TV Lovers
  • TV Lovers » Documentary & Nonfiction TV Fans
  • TV Lovers » Family Television Fans
  • TV Lovers » Game, Reality & Talk Show Fans
  • TV Lovers » Sci-Fi & Fantasy TV Fans
  • TV Lovers » TV Comedy Fans
  • TV Lovers » TV Drama Fans

Target affinity audiences

To target affinity audiences, navigate to a line item's Audience targeting, then search for the name of the affinity category you want to target.

Frequently asked questions

Does targeting affinity categories work with mobile impressions?

Yes. Targeting affinity categories is supported for mobile web and in-app inventory.

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