If you're running a video campaign in Display & Video 360, you can use any of Display & Video 360's reports (such as the Standard report) to view the performance of your video line items.
For instance, you can use…
- The Standard report to review the performance of your line items, or use…
- The Inventory Availability report to see how many video impressions are available to purchase.
Video metrics and dimensions
Reports in Display & Video 360 contain the following video-related metrics:
- Starts (Video)
- Pauses (Video)
- Skips (Video)
- Audio Mutes (Video)
- Audio Unmutes (Video)
- First-Quartile Views (Video)
- Midpoint Views (Video)
- Third-Quartile Views (Video)
- Complete Views (Video)
- Completion Rate (Video)
- Fullscreens (Video)
- Total Video Media Cost eCPCV (Advertiser Currency)
- Video Media Cost eCPCV (Advertiser Currency)
- Video Revenue eCPCV (Advertiser Currency)
Additionally, reports in Display & Video 360 contain the following video-related dimensions:
- Max Video Duration
- Video Continuous Play
- Video Player Size
- Video Rating Tier
- Video Companion Creative
- Video Companion Creative ID
- Video Companion Creative Size
- Video Skippable Support
For descriptions, see Metrics in reports and Dimensions in reports.