Display & Video 360 customers who are also Campaign Manager 360 users can use Standard reports in Report Builder to view the cost of buying impressions through Display & Video 360. This data appears as "DBM cost," which is distinct from media cost in Campaign Manager 360. DBM cost is a composite value that represents the amount of money spent to purchase impressions from exchanges, plus any additional markups from Display & Video 360, partners, or third parties, as well as various other costs.
Note: "DV360 cost" in Campaign Manager 360 is the same value as "Revenue" in Display & Video 360.
To be able to view this data, select the Report Display & Video 360 cost to Campaign Manager 360 checkbox in Display & Video 360 (in your advertiser's or partner's "Basic Details"). If enabled for your partner, all new advertisers are enabled by default. Data (including all available historical data) is available immediately after this option is enabled. Campaign Manager 360 users can see this data if they have the "View cost" permission enabled.
Display & Video 360 cost data is available as long as you include at least one of the following dimensions in the same report:
- Advertiser ID
- Campaign
- App/URL ID
- Ad ID
- Placement
- Creative
- Creative version
- Country
- State