In Display & Video 360, the time zone of your advertiser affects the start/end dates for line items and insertion orders, and the time windows used for counting impressions, clicks, and conversions.
- If you use Campaign Manager 360, your advertiser's time zone in Display & Video 360 is the same as the time zone of the advertiser in Campaign Manager 360.
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If you don't use Campaign Manager 360, your advertiser's time zone is inherited from its partner. Third-party ad server only advertisers inherit the time zone of the parent partner’s Campaign Manager 360 account ID. Note that this may not be the same time zone listed at the Display & Video 360 partner level.
Daypart targeting
If your line items' daypart targeting uses a time zone of "Local", daypart targeting will be based on the local time zone of the people viewing your ads. Otherwise, dayparting will reflect the fixed time zone selected.
Time zones for reports
Instant and offline reports can use the same time zone as the advertiser or the UTC time zone. Data in the Inventory Availability Report is given in the UTC/GMT time zone.