If you're already using Campaign Manager 360 to serve ads, you can connect it to Display & Video 360 to coordinate your campaigns.
Linking Campaign Manager 360 is different from linking other Google ad products. Instead of establishing a direct link, you'll share the Floodlight configuration from the Campaign Manager 360 advertiser, then use the shared Floodlight configuration to create a new Display & Video 360 advertiser. Linking accounts enables creative sharing, audience sharing, cross-channel measurement, and bidding optimization.
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Benefits
Linking a Campaign Manager 360 advertiser to Display & Video 360 provides these benefits for creative management:
- Centralized creative management: Advertisers who use Campaign Manager 360 can manage all video creatives for YouTube and non-YouTube inventory directly within the platform, removing the need to manually create tracking ads for YouTube spend.
- Simplified asset updates: Update or swap creative assets centrally in Campaign Manager 360. Changes automatically take effect across all assigned placements and Display & Video 360 line items.
- Unified and comprehensive reporting: Access creative-level performance measurement across YouTube and other platforms directly within Campaign Manager 360. You can also view the performance report for a single creative across all line item types directly within Display & Video 360.
- Streamlined creative management: Assign your creative across all Display & Video 360 line item types, reducing workflow friction and setup time.
- Streamlined tracking setup: Reduce setup errors and save time by removing the need to manually attach Campaign Manager 360 placements or tracking ads to your campaigns.
Before you start
In Campaign Manager 360, ask an account admin to share their Floodlight configuration with your Display & Video 360 partner.
Create a new advertiser in Display & Video 360
Once your Campaign Manager 360 account admin has shared their Floodlight configuration, you're ready to create a new Display & Video 360 advertiser.
Note: Only Display & Video 360 account admins can create new advertisers. Google Marketing Platform support can't create linked advertisers or unlink advertisers for you.
When you're creating your advertiser, use the following settings in the "Ad server and attribution" section.
- Ad server: Select Campaign Manager 360 and third-party ad servers.
- Attribution settings: Select the Floodlight group shared from your advertiser in Campaign Manager 360. If you don't see the ID you're looking for, it hasn't been shared with your partner yet.
- Campaign Manager 360 sites: Choose whether to use existing sites or create a new one.
- If you don't have an existing Campaign Manager 360 site to sync with Display & Video 360, select Automatically create a linked Campaign Manager 360 site for me. You'll need to traffic creatives and tracking ads to this new site for syncing.
- If you already have a Campaign Manager 360 site to sync, select Add my own Campaign Manager 360 sites. Only placements, creatives, and tracking ads within these sites will sync to Display & Video 360.
After you create your new advertiser, it can take up to 8 hours for placements, creatives, and tracking ads to show up in Display & Video 360. Once the creatives are synced to Display & Video 360, you can assign them to your line items. Learn how to Traffic YouTube creatives for YouTube & partners and Demand Gen line items.
Considerations
- Linking is permanent: You can't unlink advertisers after you've connected them. Double-check your advertiser details before linking them.
- No subaccount links: You can't link a Campaign Manager 360 advertiser that's a subaccount of another Campaign Manager 360 advertiser to Display & Video 360.
- All audience lists sync: Display & Video 360 will sync all of your Campaign Manager 360 audience lists. You can't choose specific lists.
- 24-hour sync time: When you create new creatives in Campaign Manager 360, it can take up to 24 hours for them to show up in Display & Video 360.
- Don't remove sites: It's not recommended to remove Campaign Manager 360 sites after you've added and synced them because it may affect synced creatives.