Pixels in Display & Video 360 are now Floodlight activities
About Floodlight activities
A Floodlight activity is a snippet of HTML code that is used to track conversions, add users to remarketing lists, and pass information about sales transactions.
Generally speaking, pixels and Floodlight activities are very similar, and moving forward, Floodlight activities will be used for conversion and event tracking in Display & Video 360. This will allow for closer integration with Campaign Manager, and simpler workflows in Display & Video 360. There is no need to retag your sites.
Navigate to your advertiser > Resources > Floodlight to see your list of Floodlight activities, and edit basic details for you advertiser.
Click into a Floodlight activity (or create a new one) to manage that Floodlight activity's basic details, or view its code (to place on the website you want to track events on).
Each Floodlight activity will have a Floodlight activity ID and a legacy Display & Video 360 ID. Both will be available in reporting for now.
Sales, cost, and transaction data
Sales, cost, and transaction data are now recorded based on your activity's type and counting method. Learn more
To enable TrueView, you'll need to enable Dynamic tags in your advertiser > Resources > Floodlight > Basic details > Web tag settings. You'll also need to enable Conversion tracking for TrueView inventory in your Floodlight activity > basic details.
If you manage you manage your Floodlight activities in Display & Video 360, the dynamic tag setting is currently only used for TrueView tracking enablement.