Unique Reach Overlap reports

Unique Reach Overlap reports show overlap, which is how many unique users saw or clicked on ads across a given pair of dimensions, such as Country and Advertiser. You can also use overlap reports for exclusive reach and duplicate reach, which tell you about unique reach for one particular dimension.

How you can use overlap data

When users see your ads on multiple sites, it’s called overlap. If your campaign goal is to build brand awareness, you could share your message to your users across all targeted sites, day after day. If you want to maximize your audience reach, you could reduce the amount of overlap between sites. With overlap reports, you can make informed decisions on how best to maximize your media spend across multiple sites.

Overlap reach metrics

The following list of metrics measure overlap reach:

• Unique Reach: Overlap Click Reach
• Unique Reach: Overlap Click Reach Percent
• Unique Reach: Overlap Impression Reach
• Unique Reach: Overlap Impression Reach Percent
• Unique Reach: Overlap Total Reach
• Unique Reach: Overlap Total Reach Percent
• Unique Reach: Overlap Viewable Impression Reach
• Unique Reach: Overlap Viewable Impression Reach Percent

Overlap reach dimensions for Display & Video 360

The following list of dimensions can be used for overlap reach reports, including exclusive and duplicate reach:

• Country (required)
• Advertiser
• Advertiser ID
• Advertiser Integration Code
• Advertiser Status
• Insertion Order
• Insertion Order ID
• Insertion Order Integration Code
• Insertion Order Status
• Partner
• Partner ID
• Partner Status
• Date
• Week
• Month

Exclusive and duplicate reach

In addition to overlap, you can also see exclusive reach and duplicate reach for an individual dimension.

• Exclusive reach shows unique interactions with a given dimension. For example, the Advertiser dimension shows the number of unique users who saw or clicked on an ad from the given advertiser, and not from any other advertisers in your account.
• Duplicate reach shows interactions that are not exclusive to a given dimension. It's calculated as Reach - Exclusive Reach.

Overlap reach is always about two given dimensions and the unique users who've interacted with ads from both. On the other hand, duplicate reach is always about one given dimension, and the number of unique users who have interacted with ads not just in that one context, but also somewhere else.

Exclusive and duplicate reach metrics

The following list of metrics measure exclusive reach:

• Unique Reach: Exclusive Click Reach
• Unique Reach: Exclusive Click Reach Percent
• Unique Reach: Exclusive Impression Reach
• Unique Reach: Exclusive Impression Reach Percent
• Unique Reach: Exclusive Total Reach
• Unique Reach: Exclusive Total Reach Percent

The following list of metrics measure duplicate reach:

• Unique Reach: Duplicate Click Reach
• Unique Reach: Duplicate Click Reach Percent
• Unique Reach: Duplicate Impression Reach
• Unique Reach: Duplicate Impression Reach Percent
• Unique Reach: Duplicate Total Reach
• Unique Reach: Duplicate Total Reach Percent

Create a Unique Reach Overlap report

1. From Reports > Offline Reporting, click the arrow to select the Reach report type.
2. Rename the report.
3. Click the dropdown for Report template and select Unique Reach Overlap.
4. Customize the prefilled dimensions.
5. Customize the prefilled metrics.
   1. For overlap reach, add metrics to Unique Reach Overlap.
   2. For exclusive or duplicate reach, add metrics to Metrics.
6. Click Save, or Save and Run to generate your report immediately.