Supported third-party ad servers

Display & Video 360 supports tags from the following ad servers, and can automatically insert click tracking macros into some of these ad servers' tags:

Macros will be automatically added Macros won't be automatically added
  • Adform
  • ADITION
  • Adslot
  • AdZip
  • Bonzai Digital
  • Equativ
  • eyeReturn
  • IHS Markit
  • Amazon Ad Server
  • Mediaocean
  • Weborama
  • Xandr
  • Connextra
  • Newtention
  • OpenX

 

For more information on the macros you can manually insert into your tags, see Macros supported by Display & Video 360.

Other third-party ad servers

Our support team offers troubleshooting and automatic macro insertion for the ad servers above, but if your ad server isn't listed, that doesn't mean it won't work with Display & Video 360. For an ad server to work, it must:

If your ad server supports these features, your ad tags should work with Display & Video 360. Try adding the tags to find out.

If your advertiser uses Campaign Manager 360 with Display & Video 360, creatives can be uploaded directly into Campaign Manager 360. Once creatives are trafficked in Campaign Manager 360, it takes a few hours to sync. Afterward, they'll be available in Display & Video 360.

Video ad servers

Display & Video 360 supports all video third-party ad servers that are VAST 2.0 compliant. However, please note that some inventory sources may not support all video ad servers.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting the right durable audience and measurement
solutions.
Start Today

Search
Clear search
Close search
Google apps
Main menu
2185011008929248779
true
Search Help Center
true
true
true
true
true
69621
false
false