Supported third-party ad servers

Display & Video 360 supports tags from the following ad servers, and can automatically insert click tracking macros into some of these ad servers' tags:

Macros will be automatically added Macros won't be automatically added
  • Adform
  • ADITION
  • AdsFac (Facilitate)
  • Adtech
  • AdZip
  • Atlas
  • Bonzai Digital
  • eyeReturn
  • EyeWonder
  • Flashtalking
  • Markit On Demand (Wall Street on Demand)
  • Sizmek
  • Mediaplex
  • Nextag
  • PointRoll
  • Smart
  • Spongecell
  • Weborama (adPerf)
  • AppNexus
  • Connextra
  • Newtention
  • OpenX

 

For more information on the macros you can manually insert into your tags, see Macros supported by Display & Video 360.

Other third-party ad servers

Our support team offers troubleshooting and automatic macro insertion for the ad servers above, but if your ad server isn't listed, that doesn't mean it won't work with Display & Video 360. For an ad server to work, it must:

If your ad server supports these features, your ad tags should work with Display & Video 360. Try adding the tags to find out.

If your advertiser uses Campaign Manager with Display & Video 360, creatives can be uploaded directly into Campaign Manager. Once creatives are trafficked in Campaign Manager, they will be available in Display & Video 360.

Video ad servers

Display & Video 360 supports all video third-party ad servers that are VAST 2.0 compliant. However, please note that some inventory sources may not support all video ad servers.

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