Difference between performance and pacing

In Display & Video 360, pacing refers to the rate at which your line items spend money to try to reach your budget (either in terms of dollars spent or impressions purchased). Accordingly, any pacing views in Display & Video 360 are designed to show you the following spending-related information:

  • Flight budget and start/end dates
  • Remaining budget and number of days left
  • Today's spend
  • Historical daily average spend ("per day on average")
  • Target daily spend ("per day needed")
    Note: Target daily spend assumes pacing evenly for the remaining days, and is calculated by dividing the remaining budget by the number of days left in the flight.

In contrast, performance generally refers to the value you're getting from the impressions that you've purchased. Performance is measured in terms of the following:

  • Impressions
  • Clicks
  • Conversions
  • Revenue

In the Performance or Pacing views, you can click the Segment by menu, and then select one of the dimensions to make your view more specific.

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