In Display & Video 360, advertisers represent real-life businesses that run advertising campaigns.
Assets of individual advertisers
The following assets are set at the "advertiser-level" and can be used by all insertion orders and line items that belong to the same advertiser:
- Creatives *
- Pixels for conversion tracking and first-party user lists *
- Content channels
- Targeting templates
Note: If Campaign Manager 360 is your ad server, you must manage your creatives and conversion tracking pixels directly in Campaign Manager 360.