You can enable alerts for your Display & Video 360 advertiser that let you know about any items that require your attention. Users with access to that advertiser will see alerts next to items that have triggered them. You can hover over the alert to see more information. Here's an example of line items that have alerts:
Set alerts for your advertiser
- From your Display & Video 360 advertiser, navigate to User management and email preferences > Alerts
-
Click Edit
next to the alert you're interested in.
-
In the window that opens, select one of the following email preferences:
-
Don't send any email notifications for alerts of this type.
-
Send an email notification each time this alert is triggered.
-
Send one notification email per day summarizing alerts of this type.
-
-
Select the partners and advertisers for which you want to receive notifications.
-
Click Apply once you're done.
-
Save once you've updated all of your notification settings.
Types of alerts
-
Budget and pacing
-
No spend: A line item or insertion order is active but hasn't spent anything yesterday or today.
-
Underpacing: An insertion order has missed its daily spend targets for the past 2 or more days and is projected to spend less than your specified percent of its budget by the end of its flight. This is based on performance data from the past 7 days to project the percentage of budget the insertion order will have spent by the end of its current budget segment.
-
-
Performance
-
Significant performance change: The insertion order or line item has a significant change in performance based on its performance goal.
-
Underperforming: An insertion order is underperforming based on its performance goal.
-
-
Targeting changes
- Limited audience size: A line item is targeting an audience with very limited reach, which may prevent your budget from being spent. You need to also use the underpacing alert in order for this alert to trigger.
- Deals offline: One or more targeted deals hasn't sent any inventory in the last 24 hours, which may prevent your budget from being spent. You need to also use the underpacing alert in order for this alert to trigger.
- Restricted audience list: A line item is targeting one or more audience lists it's not able to use.
-
Creative or YouTube ad
- Rejected creative: A line item uses one or more creatives that were rejected by at least one exchange.
- Restricted creative: A line item uses one or more creatives that are restricted from serving with certain audience lists.
- Creative rejected for Programmatic Guaranteed: A Programmatic Guaranteed deal uses one or more creatives that was rejected by the publisher.
-
Advertiser spend threshold exceeded
- Exceeded spend threshold: An advertiser's total daily spend exceeded your specified amount yesterday (12:00 AM to 11:59 PM in the advertiser’s time zone). To avoid false alarms, set a daily spend threshold that's at least 3 times your advertiser's expected daily spend.