Advertisers in the EEA can now access reports that show daily fees at the billable event level for ads displayed on third-party or Google-owned surfaces. Price transparency reports will provide a downloadable price data file that show details for each billable advertisement. Advertisers in the EEA can access the following information in their price data files:
- The total amount paid to Google
- The buy side auction fee
- The auction gross revenue (where ads are shown on non-Google properties)
- The pricing used to calculate payment (e.g. CPC, CPM)
How it works
Campaign Manager 360 and Display & Video 360 advertiser accounts with billing addresses in the EEA can access price transparency reports. If you change an advertiser’s billing address to be outside of the EEA, then the price transparency report will no longer be available. Learn more about how to opt in to access price data.
Once you enable access to price transparency reports for an advertiser, you can access the price transparency report via a Data Transfer file. Learn more about Data Transfer v2.0.
The exact amount you received for each billable advertisement will be made available to advertisers based in the EEA. For Display & Video 360 advertisers, aggregated price data metrics will be available by default in sell-side reports for publishers based in the EEA. You have the option to share price data with publishers to disclose the exact amount you were charged for each billable advertisement.
What to expect for the report
Each price transparency report contains one day’s worth of price data. Keep in mind the following:
- After opting in, the report will be available within 48 hours and accessible for 60 days.
- After 90 days of inactivity, you will need to re-enable access by opting in to accessing non-aggregate price data.
You may notice differences in the data in the downloaded files and your account dashboards or or billing invoices. This can occur for many reasons, including:
- Reporting only EEA vs. Global traffic
- Adjustments for invalid traffic
- Event signals received after file generation
- Rounding of monetary values, currency conversions, volume, or other adjustments.
Your reports are displayed in the account or network's default currency.
Columns in the price transparency report for Campaign Manager 360
| Column name | Description |
|---|---|
| Event ID |
A unique identifier for each billable advertisement. This value is unique across all files. |
| Date of Event |
The date the event occurred, no timestamp. ISO formatted date e.g. YYYY-MM-DD. |
| CM360 Tech Fee: Ad Serving |
The fee charged for click transfers. |
|
CM360 Tech Fee: Advanced Display Ad Serving |
The fee charged for rich media ad impressions from Studio. |
|
CM360 Tech Fee: Advanced Ad Serving (Display) |
The fee charged for rich media ad impressions from Ads Creative Studio. |
|
CM360 Tech Fee: Advanced Ad Serving (Audio) |
The fee charged for audio ad impressions from Ads Creative Studio. |
| CM360 Tech Fee: Advanced Ad Serving (Video) |
The fee charged for video ad impressions from Ads Creative Studio. |
|
CM360 Tech Fee: Audio Ad Serving |
The fee charged for audio ad impressions. |
|
CM360 Tech Fee: Display Ad Serving |
The fee charged for display ad impressions. |
|
CM360 Tech Fee: Total Fee |
The aggregate amount of all tech fee types. |
|
CM360 Tech Fee: Tracking Ad Clicks |
The fee charged for click transfers on tracking ads. |
|
CM360 Tech Fee: Tracking Ad Impressions |
The fee charged for impression tracking of tracking ads. |
|
CM360 Tech Fee: Video Ad Serving |
The fee charged for video ad impressions. |
Columns in the price transparency report for Display & Video 360
The first two rows of the Display & Video 360 report show:
- The total event count.
- Data for publishers who did not provide consent to show event-level reporting to Display & Video 360. For those rows, the value is the added total for all publishers who did not consent.
| Column name | Description |
|---|---|
| Event ID | A unique identifier for each billable advertisement. This value is unique across all files. |
| Date of Event |
The date the event occurred, no timestamp. ISO formatted date e.g. YYYY-MM-DD. |
|
Total Advertiser Paid Amount |
The sum of the Auction Gross Revenue (Media Cost) and Advertiser Auction Fee. |
|
Platform Fee (Advertiser Currency) |
The fee for using Display & Video 360. |
|
Measure for Advertiser Payment |
The measure by which the advertiser was charged. For Display & Video 360, the values include:
For Campaign Manager 360, the values include:
|
|
Auction Gross Revenue (Media Cost) |
The raw cost for impressions purchased from an exchange. |
|
Publisher Auction Fee |
Fee charged by Google’s sell-side platforms. |
|
Publisher auction payout |
Auction gross revenue minus sell-side fees. Currency will be based on the business user’s default currency per the account settings. Currency may be rounded. |
|
Measure for Publisher Payment |
The type of remuneration by which an advertiser pays or a publisher is paid for the inventory. |
|
Buy-side Platform Ad Serving Fees |
Additional ad serving fees incurred through usage of advanced features or country-specific surcharges. These fees are separate from the Advertiser Auction Fee. |
Opt in to access price data in Campaign Manager 360
- Sign in to Campaign Manager 360.
- Navigate to an advertiser.
- Click Properties.
- Under the “Price transparency” section, click the Access non-aggregate price data checkbox to opt in to receiving price data files.
- In the popup, click Agree, or Cancel to uncheck the checkbox.
- Data Transfer files require a Google group to store the files. Price data files will be available to the group email address. Learn more about Google groups.
- If your email is associated with a Google group, use the pre-populated group email address. Or, create a new Google group and enter the group email address.
- If your email is not associated with a Google group, enter the group email address you want to access price data files from. Or, create a new Google group and enter the group email address.
- Click Save.
Opt in to access price data in Display & Video 360
- Sign in to Display & Video 360.
- Navigate to an advertiser.
- Click Advertiser settings.
- Click Basic details.
- Under the “Price transparency” section, click the Access non-aggregate price data checkbox to opt in to receiving price data files.
- In the popup, click Agree, or Cancel to uncheck the checkbox.
- Data Transfer files require a Google group to store the files. Price data files will be available to the group email address. Learn more about Google groups.
- If your email is associated with a Google group, use the pre-populated group email address. Or create a new Google group and enter the group email address.
- If your email is not associated with a Google group, enter the group email address you want to access price data files from or create a new Google group.
- (Optional) Under the “Price transparency” section, click the Share price data with publishers checkbox to disclose the exact amount you were charged for each billable advertisement.
- In the popup, click Agree, or click Cancel to uncheck the checkbox.
- Click Save.