Blank Slate is the simplest data-driven creative template. It's an image ad with optional brand logo, background image, headline, description, and call-to-action button.
Creative look and feel
Assets checklist
All assets are optional, so you can mix and match to create unique design variations.
Asset limitations
- Display & Video 360 macros aren't supported in landing page URLs for data-driven creatives.
- Note: Emojis aren't supported in text assets. If you use emojis, the ad may not load properly.
| Asset | File Types | Aspect Ratio/Font size | Suggested Character Limits* |
Example |
|---|---|---|---|---|
| Logo | GIF, JPG, PNG |
118:35 | Not used in example Actual size at 1x pixel density: 118 x 35 |
|
| Background image | GIF, JPG, PNG |
6:5 | Actual size at 1x pixel density: 300 x 250 |
|
| Background color | — |  |
||
| Headline | Max font size: 36 px |
86 characters at smallest font size | Not used in example | |
| Description | Max font size: 36 px |
86 characters at smallest font size | Not used in example | |
| Call-to-action text | Max font size: 13 px |
14 characters | Not used in example | |
| Call-to-action background color | — | Not used in example |
* Based on the width of the capital letter M in the layout's default font.