To link an Analytics 360 (Universal Analytics) property to Display & Video 360, you must create the link from the Analytics 360 account. Learn more about linking Analytics 360 and Display & Video 360. The process described below only applies for Google Analytics 4.
Linking Google Analytics to Display & Video 360 allows you to use Google Analytics audience lists for targeting or combine them with other audiences to create unique list types. You can also auto-bid on Google Analytics goals or conversions through custom bidding.
You can link Google Analytics 4 to your Display & Video 360 in the following ways:
- Linking Google Analytics 4 to your Display & Video 360 account.
- Linking Google Analytics 4 to a Floodlight configuration.
Available Google Analytics 4 features
The following table lists out the different Google Analytics features available to Display & Video 360 when you link directly or using a Floodlight configuration. We recommend that you use both methods of linking to get access to more features.
|Google Analytics 4 feature||
Linking Google Analytics to a Display & Video 360 account
Linking Google Analytics 4 to a Floodlight configuration
|Google Analytics conversions||Access to Google Analytics conversions attributed to Display & Video 360||Read-only access to Google Analytics conversion Floodlight activities|
|Attribution models||Access to a limited number of models||Access to all models|
|Audiences||Access to all audiences||No access to audiences|