Nielsen mobile digital ad ratings (mDAR) measurement will soon be available in more countries
Advertisers in additional countries will soon be able to use Nielsen mobile app measurement (mobile digital ad ratings, aka mDAR) for both Display & Video 360-bought impressions and direct reservations through Campaign Manager 360. Measurement will be available in Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, Indonesia, Ireland, Israel, Japan, Malaysia, Mexico, Poland, New Zealand, Norway, Philippines, Puerto Rico, United Arab Emirates, Singapore, South Africa, Spain, Taiwan, Thailand and Turkey.
Display & Video 360 will soon support third-party VAST audio creatives
You’ll soon be able to add third-party audio creatives in Display & Video 360 using a third-party audio creative format. This format only accepts VAST URLs and can be uploaded manually or in bulk.