When you use an ad server other than Display & Video 360 or Campaign Manager 360 to host your audio creatives, you can add them to Display & Video 360 using VAST (Video Ad Serving Template) tags.
The Digital Audio Ad Serving Template (DAAST) is not supported.
After you add tags to Display & Video 360, they’re automatically wrapped with an impression tracking macro and a click tracking macro. With these macros, you can view the number of impressions, click, and conversions associated with the creative in Display & Video 360.
Add a third-party audio VAST tag
Follow these steps to upload one tag. If you need to upload more than one tag, save time with bulk upload.
Open an advertiser, then click Creatives in the left menu.
On the page that loads, click New.
Click Third party Third-party audio.
Enter a name for the creative.
Enter the VAST tag URL.
(Optional) Click Additional details to add an integration code or notes.
Save your creative.
After you save, it’ll take a few minutes for Display & Video 360 to process the audio and detect the duration, whether it has a skip button, supported audio technologies, and whether it has companions. When processing is complete, you can preview your audio creative.