Rich Media Masthead: Custom Implementation

Creative Submission and Turnaround Time

In this section, please see an overview of our creative submission process and turnaround times for the Rich Media Custom Masthead.

Turn Around Time

A Masthead kick-off call is required for all new executions. Select region for more information.

Americas

Turnaround time varies by creative complexity, service model and region. They may vary anywhere from 4 to 12 business days. Rich media creative will enter a blackout period within the following timeframes: a) 2 business days before launch, b) after the second round of revisions, or c) day of launch.
During this time, no additional revisions will be permitted.

Please consult your sales team and Brand Specialist/Media Campaign Manager to establish the delivery schedule based on your specific execution.

EMEA

Complete assets meeting all necessary specifications must be published for QA by the Creative Agency in DoubleClick studio no later than 5 (Five) business days prior to the launch date. However, this deadline is a variable based on the type of execution. Please work with your sales team and Brand Specialist/Media Campaign Manager to best establish the delivery schedule based on your specific execution.

Maximum of 2 revisions* are accepted within the 5 business days before launch, for that reason it is highly recommended to publish the complete assets in advance of the 5 business days.

APAC

Turnaround time varies by creative complexity, service model and region. They may vary anywhere from 5 to 15 business days. Please consult your sales team and Brand Specialist/Media Campaign Manager to establish the delivery schedule based on your specific execution.

* Revisions are characterized by small changes to specific elements of the creative, that do not alter its original overall concept which was previously agreed upon. If revisions are required, please reach out to your Brand Specialist/Media Campaign Manager to check for the impact of those changes.

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Creative Rotation

One creative per campaign is standard. Multiple creative per campaign may require additional fees. The use of rich media dynamic creative technology can be used to update certain creative elements on a live Masthead, including images, videos and text. Ask your DoubleClick Campaign Manager for additional information.